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White Paper

Personalisation: Hanging in the Balance

By Acxiom
Marketing
Marketing Technology
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White Paper

How Data-Driven Marketing is Boosting Business Performance

By Acxiom
Marketing
Marketing Technology
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White Paper

How Technology is Changing the Relationship Between Consumers and Brands

By Acxiom
Marketing
Marketing Technology
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White Paper

Reaching More Customers With Certainty

By Acxiom
Marketing
Marketing Technology
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White Paper

Reconnecting with Email

By Bizibl
Marketing
Marketing Technology
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White Paper

Big Data Big Deal: Five steps to identifying the most valuable 5% of your data

By Acxiom
Marketing
Marketing Technology
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White Paper

The Eight Personas of Retail Customer Bases

By GBGroup
Marketing
Marketing Strategy
Commerce
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White Paper

Self-Branding: Success Through the “Me” Brand

By Citrix
Marketing
Marketing Strategy
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White Paper

How to Turn One Idea into Multiple Content Assets

By Citrix
Marketing
Marketing Strategy
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White Paper

The Building Blocks for Creating Direct Relationships with Consumers

By SDL
Marketing
Marketing Strategy
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White Paper

The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

By Oracle Marketing Cloud
Marketing
Marketing Technology
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