The DMA is the UK’s trade association for the data and marketing industry. Our vision is a data and marketing industry where every organisation takes a ‘customer-first’ approach. As the voice of the data and marketing industry, our responsibility is to prove the responsible and innovative use of data in marketing drives business growth. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK’s largest community made up of 27,000+ marketers.