The State of the Market Research Industry with Isaac Rogers
The economic uncertainty of 2023 has created quite a storm, and those in market research can attest to its effects across the entire industry. Isaac Rogers, President of Sago, will lead our first Ask Me Anything webinar on the state of the industry. Isaac is taking your questions on how we are powering through, what the data is telling us, and how to get into fighting shape as you plan and prepare to push ahead in 2024.
In this 30-minute live dialogue, Isaac discusses
- Powering Through the Storm β The transformations that have come from the industry as a result of the economic challenges
- Is History Repeating Itself? β What is the data telling us and, what can we expect, when.
- Getting Into Fighting Shape β Where should companies invest, and how can clients leverage these trying times
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