Upland Localytics is a Mobile app marketing and analytics software designed to help marketers to connect with their customers on a deeper, more meaningful level.

Rich mobile app and web analytics, combined with detailed campaign reporting, means Localytics goes beyond clicks and opens to understand engagement, retention, conversions, and any impacts on churn and uninstalls. Mobile app ROI is improved by knowing what is driving revenue and loyalty, and what tactics are bringing customers back to your app.

Upland Localytics is part of the Upland Customer Experience Management portfolio of products.