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A Search Marketer’s Guide to Attribution Modelling

By Adobe

Marketing Technology

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8 Ways to Attract and Engage Using Optimisation

By Adobe

Marketing Strategy

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2013 Digital Marketing Optimisation Survey

By Adobe

Marketing Technology

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The “Like-Cycle”: Measuring ROI from Social

By Adobe

Marketing Technology

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Optimising your Google Ads

By Adobe

Marketing Technology

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The Forrester Wave: Web Content Management For Digital Customer Experience, Q2 2013

By Adobe

Marketing Technology

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How to Create a Data-Driven Organisation

By Adobe

Marketing Technology

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Data Monetisation by Design: Five steps to plan for success

By Acxiom

Marketing Technology

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New Channels, Same Customers: Linking Online and Offline Marketing

By Acxiom

Marketing Technology

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Personalisation: Hanging in the Balance

By Acxiom

Marketing Technology

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How Data-Driven Marketing is Boosting Business Performance

By Acxiom

Marketing Technology

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How Technology is Changing the Relationship Between Consumers and Brands

By Acxiom

Marketing Technology

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