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Field Guide to Cross-Channel Marketing

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Subscribers, Fans and Followers - The Digital Kingdom

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IDM Online: Are your digital marketing skills up to the job

By The Institute of Direct and Digital Marketing (IDM)
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The New-School Marketer’s Guide to Mobile Orchestration

By Oracle Marketing Cloud
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New School Marketing: How to Master Omni-Channel to Win Customers

By Oracle Marketing Cloud
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Measuring Return on Investment Using Social Data

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Using Social Analytics for Media Planning: A Guide for Effective Planning and Targeting

By Crimson Hexagon
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Creating Data-Driven Pitches: A Guide for Winning New Business with Social Insights

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Good vs. Great Mobile Engagement: Getting the Opt-In

By Alyssa Meritt - Airship, Neel Banerjee - Airship
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Social Media for Lead Generation

By Marketo
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How to Create the Perfect LinkedIn Company Page

By HubSpot
Marketing
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How to Attract Customers with Facebook

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