What separates mobile innovators from brands just ticking the mobile box? It’s simple: ongoing customer engagement. The key is getting customers to opt-in to notifications. On average, opted-in users are 4x more engaged with apps and retained at double the rate.

Urban Airship recently compiled the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries. Join Urban Airship’s Alyssa Meritt and Neel Banerjee to learn if you are ahead, behind or (shudder) simply average in this webinar that will examine key questions:

• How do my engagement rates compare to my peers?
• What differentiates average and top performers?
• Are notification opt-in rates remaining steady?
• What are the top 10 tips to improve opt-in rates?