How to Create the Perfect LinkedIn Company Page
Whether you're creating a new LinkedIn Company Page or revamping an existing one, this guide to creating the perfect Company Page has got you covered. From crafting a killer company description to choosing an eye-catching banner image, this whitepaper will walk you through the entire process and reveal some "pro tips" courtesy of LinkedIn. Download Now.
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1. Company Overview
“Make it easy for the right people to find your Company Page by adding SEO terms in the description and 'Specialties' sections.”
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2. Logo & Banner
“Keep your Company Page fresh with rich cover images that reflect your company's accomplishments, events, and offerings.”
3. Careers Page
“Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.”
4. Showcase Pages
“For business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.”
5. Featured Groups
“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.”
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6. Company Updates
“Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.”
7. Page Analytics
“Get insight into what's working and what's not by using Company Page Analytics to test frequency, topics, and formats.”
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