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White Paper

The Eight Personas of Retail Customer Bases

By GBGroup
Marketing
Marketing Strategy
Commerce
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White Paper

Self-Branding: Success Through the “Me” Brand

By Citrix
Marketing
Marketing Strategy
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White Paper

How to Turn One Idea into Multiple Content Assets

By Citrix
Marketing
Marketing Strategy
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White Paper

The Building Blocks for Creating Direct Relationships with Consumers

By SDL
Marketing
Marketing Strategy
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White Paper

The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Social Media and the Data Management Platform

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Data Activation Results: Real Marketers from Multiple Industries Share the Real Results of Using Data Activation

By Oracle Marketing Cloud
Marketing
Marketing Strategy
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White Paper

Customer Analytics for Dummies

By IBM
Marketing
Technology
Data
Marketing Technology
Commerce
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Business Analytics in Retail
White Paper

Business Analytics in Retail for Dummies

By IBM
Commerce
Technology
Data
Marketing
Marketing Technology
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5 Predictive Imperatives
White Paper

Five Predictive Imperatives for Maximising Customer Value

By IBM
Technology
Data
Marketing
Marketing Technology
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Marketing Analytics
White Paper

Marketing Analytics - How, why and what's next?

By SAS
Marketing
Marketing Technology
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