So you know you need a video strategy, but where do you start? Although it can seem overwhelming, we pulled together a cheat sheet of our top 5 quick wins that will set you on the right track for success!

WIN #1

Add Video to your Homepage

This is a vitally important strategy for every digital marketer to implement, and is relatively easy. When visitors come to your website, nothing is as engaging as a high quality video experience. Not only do you capture the attention of visitors, you also have an opportunity to tell them exactly what you want them to hear. Additionally, adding a good video asset on a landing page is a powerful way to improve conversion rates (click here for a Brightcove example). The results speak for themselves — webpages with video convert three times as much as webpages without video.

WIN #2

Track Performance

Remember, you cannot improve if you are not measuring. And this is not limited to just number of views and the types of devices your audience is watching your video on. It is also about using analytics to help shape your content strategy. If your video is experiencing significant drop offs in the first 20 seconds, it means you need to fix it or cut it down. Another metric to look at is the engagement level of your videos. Low video engagement can mean a number of different things - you may be distributing across the wrong channels or your content may not be resonating with your audience. Taking a closer look at video engagement will help you understand what content works for specific channels and personas. In the end, you’ll be able to craft a much more effective strategy for your videos.

WIN #3

Push Videos to Social Channels

Social channels are a great way to get your message out to a broad audience, especially one that may not know about you yet. Make sure you publish as much video content to these social channels as mush as you can. Facebook, Twitter, YouTube, and LinkedIn will all help you build your audience and, in turn, help your audience share your content and generate more buzz.

WIN #4

Plug Your Video Strategy Into Your Workflow

It is important for video to be incorporated into your marketing workflow. This may seem like a daunting task, but it shouldn’t be. Set up some defined processes that include key stakeholders and incorporate their technologies into the workflow. It shouldn’t take a team to push your content across channels. Make sure your solution is set up to make that process as easy as possible. For example, solutions like Brightcove Video Marketing Suite allow you to connect directly to your YouTube channel so you can push video content out quickly and easily.

WIN #5

Create a Video Portal Plan

We cannot stress enough just how powerful a video portal strategy is in driving results. Take some time to think about the goal of your portal and the audience you are targeting. Then gather your content (or make a content strategy) that fits into this portal and work to get it live as soon as possible.