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Big Data Big Deal: Five steps to identifying the most valuable 5% of your data

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The Eight Personas of Retail Customer Bases

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Self-Branding: Success Through the “Me” Brand

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John O'Donovan
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FT CTO John O'Donovan on Using Big Data for Growth and Innovation

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How to Turn One Idea into Multiple Content Assets

By Citrix
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The Building Blocks for Creating Direct Relationships with Consumers

By SDL
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Dan Brooke, CMO - Channel 4
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CMO Dan Brooke on how Channel 4 Have Become a Digital Business

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Tom Grinstead
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The Guardian's Tom Grinstead on What Scares Him in Mobile

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The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

By Oracle Marketing Cloud
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Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

By Oracle Marketing Cloud
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Social Media and the Data Management Platform

By Oracle Marketing Cloud
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Data Activation Results: Real Marketers from Multiple Industries Share the Real Results of Using Data Activation

By Oracle Marketing Cloud
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