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White Paper

How to Turn One Idea into Multiple Content Assets

By Citrix
Marketing
Marketing Strategy
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The Building Blocks for Creating Direct Relationships with Consumers

By SDL
Marketing
Marketing Strategy
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Dan Brooke, CMO - Channel 4
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CMO Dan Brooke on how Channel 4 Have Become a Digital Business

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The Guardian's Tom Grinstead on What Scares Him in Mobile

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The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

By Oracle Marketing Cloud
Marketing
Marketing Technology
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Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

By Oracle Marketing Cloud
Marketing
Marketing Technology
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Social Media and the Data Management Platform

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Data Activation Results: Real Marketers from Multiple Industries Share the Real Results of Using Data Activation

By Oracle Marketing Cloud
Marketing
Marketing Strategy
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White Paper

Customer Analytics for Dummies

By IBM
Marketing
Technology
Data
Marketing Technology
Commerce
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Business Analytics in Retail
White Paper

Business Analytics in Retail for Dummies

By IBM
Commerce
Technology
Data
Marketing
Marketing Technology
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ERP Usability
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Improving ERP Usability: How Intuitive ERP Drives Productivity, Improves ROI and Enhances Collaboration

By Sage
Technology
Payroll
Marketing
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5 Predictive Imperatives
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Five Predictive Imperatives for Maximising Customer Value

By IBM
Technology
Data
Marketing
Marketing Technology
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