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Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue
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Social Media and the Data Management Platform
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Data Activation Results: Real Marketers from Multiple Industries Share the Real Results of Using Data Activation
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Customer Analytics for Dummies
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Business Analytics in Retail for Dummies
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Five Predictive Imperatives for Maximising Customer Value
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Marketing Analytics - How, why and what's next?
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