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The Essential Guide to Brand Management

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Samsung's Benjamin Braun on the Olympic Sponsorship and Minimax Marketing

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Loyalists: How to Spot Your Most Valuable Customers

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The Loyalist Playbook: 60+ Winning Engagement Strategies
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The Loyalist Playbook: 60+ Winning Engagement Strategies

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Guide to Customer Loyalty Programmes: Steps, Tools and Best Practices with 15 Examples
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Guide to Customer Loyalty Programmes: Steps, Tools and Best Practices with 15 Examples

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