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Customer Journey
White Paper

The Customer Journey Starts With a Question

By Yext
CX
Marketing
Commerce
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Sun hat, sunglasses, and palm leaf - evoking holidays
White Paper

Referral Success for Travel Brands

By Mention Me
Marketing
CX
Commerce
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Referrals
White Paper

How to Run a Successful Refer-a-Friend Programme

By Mention Me
Marketing
CX
Commerce
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Magnifying glass being held in the air, symbolising looking into the future
White Paper

2020 Customer Experience Predictions

By Feefo
CX
Marketing
Commerce
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White Paper

Gartner Magic Quadrant for Digital Experience Platforms, January 2020

By Acquia
Marketing
CX
Commerce
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Banana skin
White Paper

How to Handle Negative Reviews

By Feefo
CX
Marketing
Commerce
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Representation of a persons head being put together in the style of a jigsaw
White Paper

Guide to the Psychology of Referral

By Mention Me
Marketing
CX
Commerce
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Mobile engagement
White Paper

Mobile Customer Engagement

By Sinch
Marketing
CX
Technology
Commerce
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Personalisation
White Paper

From Data to Personalisation: Mapping the Empowered Consumer Experience

By ChannelAdvisor
Commerce
CX
Marketing
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Multi-Lingual Commerce World
White Paper

Global Multilingual Commerce: Components of a Winning Cross-Border Strategy

By Akeneo
Commerce
CX
Marketing
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White Paper

[Research] Online Reviews - The Consumer's Perspective

By Feefo
Marketing
CX
Commerce
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CSS
White Paper

How to Get the Best Google Shopping Performance You’ve Ever Seen

By Connexity
Commerce
Marketing
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