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White Paper

Optimize Your Marketing Effectiveness

By Adobe
Marketing
Marketing Technology
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How to Create a Data-Driven Organisation

By Adobe
Marketing
Marketing Technology
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White Paper

Data Monetisation by Design: Five steps to plan for success

By Acxiom
Marketing
Marketing Technology
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White Paper

New Channels, Same Customers: Linking Online and Offline Marketing

By Acxiom
Marketing
Marketing Technology
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White Paper

Personalisation: Hanging in the Balance

By Acxiom
Marketing
Marketing Technology
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White Paper

How Data-Driven Marketing is Boosting Business Performance

By Acxiom
Marketing
Marketing Technology
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White Paper

How Technology is Changing the Relationship Between Consumers and Brands

By Acxiom
Marketing
Marketing Technology
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White Paper

Reaching More Customers With Certainty

By Acxiom
Marketing
Marketing Technology
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White Paper

Big Data Big Deal: Five steps to identifying the most valuable 5% of your data

By Acxiom
Marketing
Marketing Technology
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John O'Donovan
Video

FT CTO John O'Donovan on Using Big Data for Growth and Innovation

By Bizibl
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Dan Brooke, CMO - Channel 4
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CMO Dan Brooke on how Channel 4 Have Become a Digital Business

By Bizibl
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White Paper

Customer Analytics for Dummies

By IBM
Marketing
Technology
Data
Marketing Technology
Commerce
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Tags

Account-Based Marketing (ABM)
Actionable Insight
Advertising
Analytics
Analytics Suite
Attribution
Attribution Modelling
Automation
B2B
B2B List and Data Suppliers (incl. Brokers and Prospect Pooling)
B2C
Big Data
Brand Marketing
Broadband
Business Analytics
Business Intelligence
Buying Process
Campaign Management
Cloud
Compliance
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