Attribution

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Article

3 Types of Cross-channel Marketing Attribution

By LiveRamp

Categories

Marketing
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Blindfolded Business Person
White Paper

Half-Blind Attribution Modelling

By LiveRamp
Marketing
CX
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White Paper

The Kevin Bacon Approach to Keyword Attribution

By Microsoft Advertising
Marketing
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Article

Common Attribution Model Pitfalls (And How To Dodge Them)

By LiveRamp

Categories

Marketing
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Video

Omnichannel Attribution: How to join online and offline channels to take action

By Andrew Gerrard - d-marketing, James Libor - Virgin Holidays, Lewis Lenssen - Rakuten Marketing
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Video

Segmentation + Attribution = The Marketer's Dream

By Martin Reed - Rakuten Marketing
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Video

Attribution Explained in 5 Minutes

By Martin Reed - Rakuten Marketing, Paul Cruise - Rakuten Marketing
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White Paper

Building the Business Case For Attribution

By Rakuten Marketing
Marketing
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Webinar
On Demand

Attribution and Segmentation: Why combining data is essential for marketing success

By Martin Reed - Rakuten Marketing, Morag Cuddeford-Jones - Bizibl, Paul Cruise - Rakuten Marketing
Marketing
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Webinar
On Demand

Deliver a Relevant Customer Experience: Using data to hyper-personalise your digital content

By Brian Taylor - Jaywing, Morag Cuddeford-Jones - Bizibl
Marketing
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Tags

Advertising
Attribution
Attribution Modelling
Content Marketing
Customer Journey
Data
Digital Advertising
eCommerce
Keywords
Last Click Attribution
Mobile
On-Boarding
Personalisation
Segmentation
See more