Social Media & Business Consultant, helping companies & organisations understand and participate in the relationships they have with their audiences, and converting them through social business activity into mutually profitable long-term benefits. Andrew has over 20 years in social & digital media, with roles including creating marketing service revenues for communities at CompuServe/AOL; launching a UK social network for the youth market; and developing social marketing strategies to help organisations communicate and do business more effectively & build social business cultures. He has also spent time in senior marketing roles with Microsoft, Epsilon and DoubleClick.