You spend a lot of money trying to acquire new customers but have you thought about how you could get more from your customer base to fill your sales and marketing pipeline with new prospects?

Join David Bateman, Global List Marketing Manager at Platts, the leading global provider of energy and metals information to learn how Platts use their current customer behaviour and account data to build targeted lists of prospects and supplement them to drive revenue.

Watch this on-demand webinar to learn how to:

• Segment your audience
• Personalise your messages
• Improve list quality
• Develop prospect pools