Personalisation is now a "must-have" digital capability. Consumers expect websites to provide them with an individual online and mobile experience, delivering information to suit their needs. Join Alan Yip, Technical Director at leading web design & digital marketing agency Reading Room, to learn how Moneyforce use the latest web platform technology to deliver personalised content and drive results.

Join our live webinar to learn:

• The benefits of personalising content for specific audiences
• How to create personas and what role they play in delivering personalised content
• How to use visit scoring to deliver dynamic content
• How to measure user interaction and adapt your personalisation strategy