Smartphones now have a near 60% penetration in the UK and by the end of this year a sixth of the UK population are expected to own a tablet. The proliferation of mobile devices has had the biggest impact on search advertising since it's inception. In this webinar, Marin Software will present unique data about the future of mobile, using statistics culled from the Marin Global Advertising Index looking at differences and growth in clicks, CPCs, CTR and conversion rates across smartphones, tablets and desktops.

The presentation will also cover best practice for mobile search success, including:

• Strategies for building mobile campaigns from scratch
• How mobile campaigns are different from desktop search, down to the creative and call to action
• How to roll out Google's new Enhanced Campaigns
• The importance of the landing page, and whether or not you need a mobile site