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2023 CX Imperatives
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2023 CX Imperatives

By Merkle
Marketing
CX
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How to Use Behavioural Insights to Maximise Positive Marketing Outcomes
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How to Use Behavioural Insights to Maximise Positive Marketing Outcomes

By Apteco
Marketing
CX
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Customer Experience Research
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CX Research: Mind the Customer Expectation Gap

By Merkle
Marketing
CX
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Choosing a DXP for insurers
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Choosing a DXP for Insurers

By Magnolia
CX
Marketing
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White Paper

Do You Really Know Your Customers?

By Act-On
Commerce
CX
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Illustration of an arm pulling a graduated lever, from good to bad, with small people dotted around variously, jumping for joy
White Paper

Create a Lead Scoring Program in 5 Steps

By Act-On
Marketing
CX
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5 Key Personalisation Blueprints
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5 Key Personalisation Blueprints

By Magnolia
Marketing
CX
Commerce
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Illustration of content creators at work, including a color wheel, a desk, a computer, and some abstract logos such as cogs to represent automation and multiple channels
White Paper

Moving from Print-Centric to Cross-Channel Content Publishing

By WoodWing
Marketing
CX
Commerce
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Illustration of many interlocking cogs
White Paper

Marketing Automation Strategy Guide

By Act-On
Marketing
CX
Commerce
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Gartner DXP Magic Quadrant
White Paper

The Gartner Magic Quadrant™ for DXP 2022 - How Digital Experience Platforms Stack Up

By Magnolia
Marketing
CX
Commerce
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Stylised illustration of large hand holding powerful magnet, with small people being willingly pulled towards it.
White Paper

Optimising Your Demand Generation Engine

By Act-On
Marketing
CX
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Two office workers, looking happy
White Paper

How to Deliver Agile CX "On-Demand"

By Merkle
CX
Marketing
Commerce
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