Buyer Personas

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Two business buyers, sitting in an office, looking at a laptop
Article

Understanding Different Personas in B2B Commerce & Marketing

By Merkle

Categories

Marketing
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Blog

'Buyer Personas' Is Not a Fancy Name for Segmentation

By Ellen Valentine - Silverpop
Marketing
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White Paper

10 Common Barriers to Understanding the Customer Journey and How to Overcome Them

By Silverpop
Commerce
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Tags

B2B
B2B Commerce
B2B eCommerce
Buyer Personas
Customer Journey
eCommerce
Mobile
Persona
Segmentation
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