The era of blasting your message to everyone in your database is well and truly over, as modern marketers have come to understand the importance of delivering relevant, personalised content. Applying analytical and modelling techniques to your customer data is one of the most effective ways to do this, giving you valuable insights into your customers and their individual interests. Armed with this knowledge, you can provide offers and personalised content according to what you know about them and their purchasing habits.

Join Brian Taylor, the Managing Director of Digital Marketing at Jaywing, as he presents hyper-personalisation and attribution modelling case studies and demonstrates how to deliver meaningful conversations with better results.

Register now to learn how to:

• Leverage data to gain insights into your customers
• Deliver optimal results by using attribution modelling to personalise your data
• Personalise your content across multiple platforms