LiveRamp offers brands, and the companies they work with, data onboarding and identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing.

Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.

LiveRamp empowers marketers to onboard customer data into their preferred data management and media platforms, enabling them to reach audience segments based on known attributes such as past purchase history. They can then increase efficiency and impact through techniques such as CRM retargeting, look-alike modelling and ad suppression – as well as analyse the impact of digital marketing on offline transactions.