Many of you use A/B split testing to zero in on the best subject lines for your subscribers. But there are so many variables and only a couple of opportunities to test your hypothesis. What if you could plug in your subject line and get a prediction of how well it will perform – before you even send to your list? Now you can with Persado Predict – and we’re bringing it to you directly from within the Message Editor.

Persado Predict is a predictive artificial intelligence tool with a lot of muscle. It analyses your subject lines and finds similar ones within your industry or your own campaign history. You can:

• Quickly get an estimate of how an email subject line is expected to perform relative to your industry. You can even test it against your customer data.
• Run a virtual A/B test of two subject lines to evaluate which is likely to perform the best.
• Identify key emotions in your subject line – the tool will even suggest other emotive words that you can try.
• Get language and emotional analytics of your past subject line data.