For even more of Canto’s tips, check out our buyer’s guide for product-driven brands.

1. Accelerating your GTM

Slow and steady wins the race? Not in 2025. The challenge in your go-to-market strategy is that the fastest product often wins, which is why many product-driven brands have evolved to enable fast development cycles. But, the irritating reality is that launches often get delayed and competitors pip you to the post, mainly because your coordination is inefficient and your tools are disconnected.

To solve this, your business needs responsive GTM strategies. If your product marketing operations are located all over the place on different platforms and tools, then centralise them with a product information management (PIM) and digital asset management (DAM) solution. Giving your teams one single location to access their product content, information, and brand assets means you can run faster and leave your competitors for tortoises.

2. Maintaining brand consistency

Challenge number two: bringing your best self everywhere and all the time. The nature of today’s consumer landscape means that your business likely has an ever-growing list of channels and e-commerce platforms where you have to show up and woo consumers. Plus don’t forget those partners you rely on – oh, and your physical in-store presence. No wonder presenting a unified brand is so difficult.

This might seem like an insurmountable challenge, but with the right marketing tools it’s possible to consolidate your brand management, promotion, and product experience. Ensure you can manage your product info from one place, and in turn you’ll find you’re turning up more consistently, accurately and on-brand at every touchpoint.

3. Streamlining operations and collaboration

Today’s final challenge isn’t about what you do – but how you do it. Be honest, when it comes to business, sometimes the word ‘collaboration’ is nothing more than a bunch of letters randomly stuck together. The problem this poses for product marketing is that often e-commerce teams lack the latest assets or photography, distributors may have incorrect pricing and off-brand content, while in-store someone’s running last season's promotion. So the challenge is: how can you break down silos, eliminate inefficiency, and piece together your fragmented tech stack?

The answer comes from unifying your product marketing workflows. Teams can’t sing the same tune if they’re reading from different hymn-sheets – so, connect your marketing toolkit and bring brand content into your existing workflow. This gives teams access to the right content exactly when they need it, and makes editing and approvals smoother.

Transform your product marketing

If all of the above sounds like too much to handle – trust us, it’s not. As the world leader in helping organisations manage their digital assets and product information, we know first-hand that DAM and PIM can transform a business’s product marketing operations. It’s not the answer to every challenge you’ll face, but it’s a great place to start.

Canto is a leading digital asset management (DAM) solution, now with the built-in power of product information management (PIM) to help organisations manage their entire product lifecycle. Download the free buyer’s guide for product-driven brands.