Improve brand awareness and reputation

Make sure your current and potential customers recognise your business. Featuring your business on our local news sites builds brand recognition, helping you become the first business they think of when they need the services you offer.

Online articles also enhance your brand reputation. They allow you to educate your audience about your business values and how you contribute to the community.

Check out this example to see how Co-op improves its brand awareness and reputation: Co-op Group Tackles Climate Change.

This article showcases Co-op's commitment to community welfare through the "Nature Neighbourhoods" initiative, highlights its sustainability efforts, and mentions credible partnerships with organisations like the RSPB. It also promotes educational initiatives via the Co-op Academies Trust and underscores exclusive member benefits. 

All these elements collectively enhance Co-op's brand awareness and reputation by demonstrating their dedication to social responsibility, environmental consciousness, and community development.

Engage your audience

Engaging audiences with a multi-channel approach is important because it maximises reach whilst ensuring the message is seen by a diverse audience. It also allows companies to tailor their content to fit the unique features and behaviours of audiences on each channel, creating deeper connections and increasing overall engagement.

Check out this example to see how London Zoo partnered with LNER to engage with our audiences: Win family tickets.

This article helps both London Zoo and LNER engage with new audiences by offering a compelling competition to win family tickets. Competitions are an effective way to capture attention, encouraging readers to participate and share the content with their social circles. 

The article highlights the various attractions and activities at the London Zoo, sparking interest among potential visitors who may not have previously considered a visit. Additionally, it showcases LNER as the travel partner, promoting their services as a convenient and enjoyable way to reach the zoo. 

By featuring this competition on Birmingham Live, both London Zoo and LNER can reach a broader audience, including families and individuals who might be interested in leisure travel and unique experiences. This approach not only increases website traffic and ticket sales but also builds lasting relationships with new customers for both brands.

Create demand and a sense of urgency

Content that creates demand and a sense of urgency is useful as it motivates potential customers to take immediate action, leading to quicker conversions and sales. This strategy also helps to differentiate your brand from competitors by positioning its offerings as must-have solutions, fostering a sense of exclusivity or limited availability.

Check out this example to see how Acute Business Advisory stands out from its competitors: How local businesses can take back some of their tax payments.

This article helps Acute Business Advisory create demand and increase urgency by highlighting the immediate benefits of their services for local businesses. It emphasises timely solutions and actionable advice, encouraging readers to act quickly to improve their business outcomes. Featuring specific success stories and linking directly to their website, the article drives traffic and generates leads, making it clear that Acute Business Advisory is the go-to resource for urgent business needs.

Sponsored content is a form of content marketing (also known as native advertising or partner stories) where we publish an online article about your business to achieve your business goals. Written by one of our expert writers and approved by you, we then share it on your chosen Reach local news sites and use our popular social media channels to drive readers to it.