Uncover today’s top content challenges, emerging trends, and how to win in 2026

Back for its fourth edition, the State of Digital Content 2026 gives a behind-the-scenes look into how content teams operate and where they’re headed next. This year, we surveyed 434 content and creative professionals to understand how teams navigate rising digital content complexity, what operational challenges slow them down, and what the most advanced, best-in-class organizations do differently.