In today’s digital era, online shopping is an integral part of consumer behaviour. Understanding consumer preferences and behaviour is crucial for businesses aiming to build a loyal base of customers - along with an influx of new shoppers.

This guide explores key insights from a consumer survey of 2,000 UK shoppers—focusing on:

• The impact of the economic state
• Marketing strategies that resonate—and fail
• How to balance acquisition and loyalty amid inflation

Read about actionable strategies to build a loyal audience, acquire customers effectively, and optimise marketing efforts to enhance customer satisfaction and drive sales.