Selling-in Novel Tech / AI solutions: minimising the risk, maximising the reward
How do you sell? Do you consider perceptions of RISK and management of CHANGE when selling solutions and components to your buyer (be they internal or external)?
How would you go about pitching a generative AI solution to your business or a different business? Who would you need to convince, and how would you do that to help them lower the barrier for adoption?
Data Marketing legend Alan Thorpe (Founder at 3 Valued Things; Chief Growth Hero at iota-ML; ex-Director at Indicia Worldwide and Acxiom) shares his wisdom on enabling a solution buyer to take acceptable and necessary risks when adopting powerful leading-edge AI tools like iota-ML.