1. DAM platforms save time and money 

Brace yourself for stat number one. Nearly half of marketing teams (46%) spend 3-4 hours a week trying to locate digital assets, with 22% spending more than 5 hours. Remember, this isn’t about content production or editing – it’s about simply finding content that already exists. 

A DAM platform isn’t just an incredibly efficient way of storing and organising content: it’s also a way to retrieve what you want, when you want it. It’s a smart library, where even images and videos are searchable using natural language. So, you can reduce those 5+ hours of content-hunting each week, to five minutes.

This adds up to cashable savings. According to one Canto customer in Canada: “If you factor in all the time we’re saving across every team, Canto is saving us at least $20,000 a year – probably a lot more than that.” Why not discover your own ROI savings using Canto’s ROI calculator?

2. DAM platforms accelerate time to market

Our second stat is on inefficiency. According to marketers, 45% of teams experience productivity losses due to workflow issues and 35% say budget is wasted because of these inefficiencies.

Because a DAM platform provides one single source of truth for your organisation, it can speed up content production, editing, approval, and distribution – getting your products to market faster and realising efficiencies. In fact, a whopping 97% of DAM users see a productivity boost of more than 10% (Adobe and IDC).

3. DAM platforms reduce production costs

Creating compelling content is an expensive business. And worst of all, many teams are duplicating work by not realising similar assets already exist, or creating new content instead of repurpose existing assets. 

Again, with an easily searchable DAM platform, half of DAM users manage to cut asset production costs by 25% or more (Adobe/IDC). This is because they have better visibility of existing assets, can easily share content across the organisation, and make smarter use of their creative time and budget.

4. DAM platforms improve brand consistency

Users of DAM platforms find it easier to maintain brand consistency compared to marketers with no DAM solution (29% vs 22%). This helps overcome those marketing nightmares, like outdated templates or logos in circulation, or a different tone of voice across each of your channels.

And brand consistency isn’t just a ‘nice to have’ – a consistent brand can boost revenue by as much as 20% (Marq).

DAM platforms bring added value

Remember that extra half of a stat we promised you in the title? Well, that’s because this one isn’t exactly a cold, hard fact – it’s your soft ROI. That hidden value which is harder to quantify, but which drives your long-term success. 

Add up all of the saved hours, efficiency gains, production savings, and consistent branding, and you’ve got a solution bigger than the sum of its parts. Organisations which work with Canto report better collaboration, increased employee satisfaction and retention, less legal and compliance risk, and more. Want to understand the ROI for your business? Why not take a free demo and try it for yourself.

Canto is the world leader in digital asset management (DAM), now with the power of product information management (PIM) to help organisations manage their entire product lifecycle. Download the free ebook on the ROI of digital asset management.