Four Practical Tips for Testing Your UX


One thing is certain in retail website design: You never know how shoppers will use your website features unless you ask them. That’s what the members of the product team for online retailer Jet told attendees at IRCE 2017 in Chicago last month.
In their session, Unpredictability: Don’t Count on Shoppers Using Your Site or App the Way You Expect, Jet’s VP of Product Marketing Michael Mace and Director of UX Research Ben Babcock shared practical tips for incorporating a steady stream of customer feedback into website and app design.
And they ought to know. Online retailer Jet maintains a laser-focus on its customers. The brand runs user experience (UX) research tests across all shopping experiences at least every other day to validate design decisions and identify areas of improvement. Then, they circulate that user feedback throughout the company to drive decision-making.
The approach has led to significant increases in conversion rates and customer satisfaction. Using insights from testing, Jet’s average items per order went up 8% and provided a 20% lift in customer savings.
Here are a few practical tips Mace and Babcock shared for testing your UX, regardless of your budget and whether you’re working with an agency, using software or just flying by the seat of your pants.
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