Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. Then Amazon came along. And Google Shopping. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping. And now, that time is split between multiple devices. Yes, the consumer journey has changed — drastically.

Check out the infographic for a look into how the path to purchase has evolved — and what brands and retailers can do to keep up.