40 Must-See Charts for Modern Marketers
Imagine what it would be like to know what worked for marketing leaders that are solving the exact problem you have. How do they construct their campaigns? What are they doing that you haven't tried? Where have they had success? We have the answer. We crunched the numbers from over 10 billion daily transactions in the Eloqua marketing automation platform to provide you with proven results from real marketing programmes. Download the 40 Must-See Charts for Modern Marketers eBook.
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Dirty Data = Lost Revenue
Event management and data cleansing rising more sharply than all other automated marketing practices
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LinkedIn IPOs on Back of Massive Marketing ROI
LinkedIn's marketing ROI dwarfs benchmark, contributing to successful IPO
[Table or chart in PDF file - Register or sign in to view]
Social Media Referral Traffic: B2B vs. B2C
LinkedIn referral traffic is 16x higher for B2B Companies
[Table or chart in PDF file - Register or sign in to view]
Leads/Marketer Increase with Marketing Automation Sophistication
Automation frees marketers to create better campaigns, increasing their lead/marketer ratio
[Table or chart in PDF file - Register or sign in to view]
APAC & EMEA Companies Outpacing US in Web Visitors, Trailing in Conversion
EMEA and APAC markets may be "leaving revenue on the table" by not converting web visitors into marketing contacts
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1.5 Billion Emails Can't Be Wrong: Weekends Are the Best Time to Send Email
For the highest clickthrough rate, Marketers should send emails on weekends
[Table or chart in PDF file - Register or sign in to view]
Personalized Subject Lines Key to Email Open Rates
The best-performing emails include subject lines personalized with the recipient's name and an additional data point, like location
[Table or chart in PDF file - Register or sign in to view]
Marketing Automation Leaders Generate More Form Completions
By tailoring offers to prospects' interests, companies that automate marketing processes enjoy 3x more submissions than those who don't automate
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Dynamic Content Improves Conversions by 50%
The minority of marketers that serve dynamically generated content are enjoying an enormous competitive advantage
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Event Sponsorship = Lift in Site Traffic
Using Dreamforce 2011 as a proxy for event marketing, sponsors enjoyed, on average, a 25%+ lift in site traffic during the event
"Influencers" Have Major Impact on Views and Conversions
"Influencers" can trigger 6x more traffic and 2x more conversions when they share a brand's content on social channels.
User Conference Attendees Are Your Best Customers
Looking for customers to highlight? Start with user conference attendees
The Optimal Number of Form Fields: 7
Form fields need to balance UX with data collection. 5-10 fields is the ideal range
Web Activity S&P INDEX Correlates to Macro-economic Trends
Web traffic patterns for large company sites closely mirror performance of the S&P 500
More Automation = More Attendees
Automated pre- and post-webinar reminders can increase attendance by 32%
Small Businesses Take Early Lead in Social Media
Companies with revenue under $150M are driving significantly more traffic via social networks than are enterprise marketers
Closed Loop Reporting: The Longtail Begins at Three Campaigns
Q4 is Marketing's Busiest Month
Sales isn't the only department slammed in Q4. It's also when marketing generates the most online activity
B2B Companies Closing the Online Gap with B2C Counterparts
Page views for large ($1B+) B2B companies are approaching B2C levels
Marketing Automation "Masters" Outperform Peers
Companies that invest in staff training/certification are able to market to a larger % of their databases
StumbleUpon Traffic up 40x for Media Companies
Media companies are enjoying a surge in StumbleUponreferred traffic. The average Eloqua media client is up 15x, those using the StumbleUpon button are up 40x
Twitter's t.co Shortener Drives Traffic, Insights
Eloqua customers track 89% increase in Twitter referral traffic after launch of t.co shortener
Video Streams/Month Outpacing Traffic Growth
Traffic to online video sites increased by 18%, while the # of videos streamed doubled to 22M
Facebook's Sales & Marketing ROI Tops Tech/Social Competitors
"Funnel Stage Conversion" Top Area for B2B Marketing Improvement
B2B marketers are most focused on improving skills in the areas of contact management and effectiveness measurement
Email Still Drives More Traffic than Social
Although social media referral traffic is rising sharply (331% same quarter YOY), email still tops in referral traffic
Encrypted Google Keywords on the Rise
Google personalized search is causing search terms to become increasingly opaque for SEO pros. The solution: Buy AdWords
Social Sign-on Combats False Profile Data
An increasing number of social profiles are created with false information, yet the increasing appetite for social sign-on provides marketers with a viable alternative
Not only are big companies attending SXSW, but CEO attendance is also high
How the Joseph Kony Video Went Viral
Geographic seeding: Influencer support, Compelling narrative, Simple CTA, Controversy
"Sales Enablement" Key to Database Growth
Companies that equip sales reps with content-sharing tools grow their databases faster than others
Business Services, Telecom, IT Lead in Database Growth
Marketing automation expands addressable market across all verticals
Personal Signatures Increase Email Open Rates by 500%
Personalizing email signatures can increase open rates by 5x and click through rates by nearly 3.5x
Marketers Creating 2x as Many Unqualified Leads as “Perfect” Leads
Marketers may be too strict with lead scoring definitions —only 40% of marketers have a single "perfect" lead
Pinterest Tops Social Networks in Referral Traffic/User
Despite having a fraction of the members as Facebook or Twitter, Pinterest is a major source of social media referral traffic
Automated Campaigns Enjoy 200% Higher Conversion Rates
Automated campaigns not only convert at a much higher rate, but they also remain effective over a longer period of time than manual campaigns
Fewer Marketers Measuring Impact on Revenue
Marketers are more proficient at tracking tactical metrics than impact on revenue
Social Referral Traffic Up 2x Year Over Year
Marketers are diversifying investment in social channels; Pinterest referral traffic up (52x) most year over year
"Green" Companies Outpacing S&P 500 by Nearly 50%
Even the slowest growing socially responsible companies are outpacing the S&P 500 index
How Frequently Should I Email My Database?
Remember: a high click-through rate is desirable only if it delivers more leads
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