Artificial Intelligence (AI) is the enabling technology that can unlock the huge untapped potential in your business, to make the marketing function provably more focused, more relevant and more effective.

AI Driven predictive B2B marketing analytics gives you the insights to better understand your customers and identify their value to your business, so you can focus your marketing activity on the right customers, in the right way, to be maximally effective.

Our industry-leading SaaS predictive B2B marketing analytics platform, BrightTarget (A Sidetrade Company), empowers you to give your customers what they want, before they or even you know they want it - accelerating the process of winning valuable new customers, reducing churn and growing the value of customers.