The impact that machine learning has had on customer experiences is not new! However, there's a debate around who truly drives personalised experiences for a customer. Is it the machine learning from a customer's actions, behaviours and attributes, or is it the human making the decision on what to do with your brands personalisation journeys?"

In this on-demand webinar, Garry Lee, CEO of RedEye, has an interesting debate with Andrew Furlong, MD of REO, discussing human and technology's role in driving customer value. By the end of it, you can decide if you are team MAN, team MACHINE... or both!