A new year. A new set of strategies for companies looking to improve their online marketing endeavors in 2017. And, suffice it to say, it all begins with location.

Last year, we saw a lot of focus on mobile measurement and attribution, expanded use of beacons, and a more all-in commitment to personalization. As we enter a new year, we expect to see marketers continue to embrace these changes. However, based on discussions with our clients and prospects, there are three new location-based strategies that will be equally important - if not more - for 2017.