When Elon Musk recently sent his Tesla into space in one of his rockets, there were many raised eyebrows. Take a moment to think about it though, and you can actually picture Musk’s car sitting in that rocket, ready to launch. It’s an image that aside from being exceptionally memorable, embodies two of America’s greatest patriotic accomplishments: the motor car, and man landing on the moon. It's a great example of the power of visual persuasion. It’s an image that aside from being exceptionally memorable, embodies two of America’s greatest patriotic accomplishments: the motor car, and man landing on the moon. It's a great example of the power of visual persuasion.

When it comes to content marketing today, these are exactly the sorts of things we should be thinking about:

• What does it take to capture the hearts and minds of our readers, and bring content to life beyond the page?
• How can we, as businesses, craft content that truly informs and inspires to stand out?
• And why, in a world where there’s so much technology and information available to us, do we continue to fall into the same content traps? What does it take to capture the hearts and minds of our readers, and bring content to life beyond the page?

In this, the first issue of the Turtl content marketing series, we're delving deep into the world of B2B content to answer these questions, helping you to craft truly memorable content. Enjoy!