While sales teams question actual business value, the disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations.

But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine, revenue-driving machine that both marketing and sales teams celebrate?

In this recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with guest Jay Feitlinger about those questions. Jay is the founder of StringCan Interactive, a leading B2B marketing agency that has helped countless organizations bridge the gap between marketing efforts and revenue generation. Listen to the full episode now!