Our employees share already - why will an advocacy tech platform help?

Mark Henshall
Head of Content
Office Team Working Together - Sharing, Advocating, Social, Marketing

If your company’s employees are already sharing brand content organically, it’s a great indicator of a good cultural fit for a more structured advocacy programme in your company. The value in rolling out a formal programme is to use the tech and methodology that sits behind it to scale up, measure results and build a sustainable approach.

Candidates are 40% more likely to put in an application if they are familiar with the company brand according to a recent Glassdoor report, so for talent acquisition getting an employee advocacy programme in place will have huge benefits. Here are some reasons to get started from Qubist’s experience working with the UK’s leading brands.

Make it easy for employees

74% of employees feel that they’re missing out on company information and news according to a Gallup survey. Meanwhile, the McKinsey Institute reports employees average a hefty 10 hours per week searching for and gathering information.

By initiating an employee advocacy programme, colleagues are able to access and share company information on their mobile devices easily. Not everyone knows what to share or when, and giving prompts and suggestions boosts employees’ confidence to start sharing in a supported, facilitated way.

For organisations with a large, remote and distributed workforce, setting up a scalable solution becomes even more important, so that employees are informed and empowered around a central purpose and set of values.

Companies with engaged employees show 5x higher shareholder returns over five years, according to Towers Watsona.

Qubist Tip: An employee advocacy programme usually begins with a small group of advocates before being rolled out across an organisation, so you can test, learn and adapt in this pilot phase.

Measure employee advocacy

It’s estimated that 50% of people are talking about their workplace online already – they are choosing to do this, but it’s getting lost, it’s not measured.

One of the key components of an employee advocacy programme is that activity be measured in a number of ways and optimised. In Qubist, for example, you can see a live feed of what advocates have shared, measure top performing content as well as impressions, engagements, clicks and several other data sets.

Having the functionality of a tech-enabled employee advocacy platform such as Qubist allows brands to mine relevant data to deliver ROI – gaining multiple commercial benefits to the business at large.

An employee advocacy programme will help support areas such as talent acquisition, marketing reach and engagement, internal comms and brand reputation.

Qubist Tip: The Qubist platform is gamified including very popular leaderboards and badges, designed to encourage engagement in the longer term.

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Photo by Annie Spratt, Unsplash

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