We get it. You’ve been through a lot lately working in the financial services industry. Fast-changing customer demands and quickly commoditizing all your services as the entire world went virtual haven’t made things easy. But your number one priority among all of this is the customer, right?

In fact, 73% of financial services marketers recently reported that improving the customer experience is a top priority. One way to make sure you continue to meet customer experience demands is to evaluate your own marketing automation maturity.