Unite your teams

A digital asset management (DAM) platform may not be able to solve every single one of your integration woes, but you may be surprised how much a great DAM can help your team. Streamlining your content stack can achieve far more than you think, especially with more than 40 integrations to the most popular applications from Adobe to Zapier.

Most marketers see a DAM platform as an indispensable tool to manage their growing content library and maximise the value of their digital content. But marketing has many touchpoints with other areas of business, so when you connect a DAM solution with the other tools your organisation already uses, it becomes something much more powerful—a single source of truth for your organisation’s entire content lifecycle. A DAM solution isn't only for marketers, it can unite your sales, operations, tech and exec teams. Let’s explore how having tech that communicates can help those teams collaborate.

Serving up sales 

Your sales team needs access to the latest photography, brochures and marketing collateral to wow prospective clients and retain customers. It’s vital to have collaborative tools that aid sharing, efficiency and brand consistency. Gone are the days of constant to-ing and fro-ing, or outdated materials staying in circulation, as Canto integrates with the whole Microsoft Office suite, including Teams and Outlook, as well as Google, iOS mobile, Vimeo, Salesforce and the salesperson’s best friend—LinkedIn. Your salespeople can be empowered to search and share directly from your content library plug-in, confident the materials they’re using are the right ones.

Operations and support services

With an integrated approach, the constant tension between your organisation’s operational and marketing arms can be yesterday’s problem. Canto integrates seamlessly with workflow management platforms like monday.com and Slack, so you can embed and find files in the apps you already use. 

At Domino’s Pizza UK's in-house agency, Head of Creative Jenny Cobelli explains the benefits of integrating Canto with monday.com: “The two things run seamlessly. We’ve created this fluid, streamlined system where you can find your request and essentially be self-sufficient.”

Tech 

Your tech teams may be apprehensive about more digital transformation and integration projects. Still, luckily, Canto’s DAM platform comes with integrations and plug-ins for platforms including Drupal, WordPress, TYPO3, and API. The Zapier integration enables your techies to set up over 2,000 applications to work in conjunction with your Canto account, from Box to Trello. You’re welcome.

Designers

Remember those 40-plus integrations mentioned earlier? Graphic designers, videographers, and post-production pros are well-served here, as Canto’s DAM platform connects to Figma, Canva, and the Adobe suite, including After Effects, Illustrator, InDesign, Lightroom, Photoshop, and Premiere Pro. Enabling your creatives to add and edit assets directly into Canto without leaving the tools they rely on will make you very popular indeed. It also streamlines your content production process, as stakeholders can comment on content without more painful email tennis.

Execs

Management loves having a DAM platform in their organisation. Still, it’s not only because of the integrations that can also help them—it’s because of the incredible boost in productivity, efficiency and cost-effectiveness. If you’re wondering (or being asked) what the ROI of a DAM platform is, then find out how much your organisation can save in eliminating unnecessary costs using this ROI calculator.

Marketers, unite

For marketers themselves, let’s not forget that DAM solutions like Canto integrate easily with Mailchimp, Hootsuite, YouTube, Vimeo, and social media from Facebook to X. 

It’s easy to see the halo effect of introducing an integrated DAM platform. Overnight, your different teams get easy access to your organisation’s digital content without having to leave the comfort of their usual tools and apps. And having tech that talks in this way—using a DAM platform as a central hub for all your marketing activity—is brilliant for collaboration.