With so much competition in the marketplace, getting the right product in front of the right subscriber at the right time is paramount. Consumers crave a more personalized experience and have even come to appreciate more targeted recommendations. According to Pulse Check 2016, a report by Accenture Interactive, two-thirds of consumers said they are more likely to make a purchase from a retailer that sends them relevant and personalized promotions.

And shoppers aren’t the only ones benefiting from this trend. I’ve seen clients realize upwards of a 250% revenue increase by including personalized product sets in their recommendations, as opposed to generic ones or none at all. What do you need to do to drive such revenue through personalization? Create a reliable product feed.

Let’s take a deeper look at the strategy behind your product feed and how to successfully leverage it in your email campaigns.