In these times of continued unpredictability, a sense of uncertainty mixed with a determination to enjoy life as much as possible pervades. Our ‘carpe diem’ instincts are tempered by the emotional and practical drivers that dictate our behaviours today – a more noticeable consideration of our and the planet’s health, a strong need for togetherness but also security and predictability, and the big impact of inflation and cost increases. 

Overall, we’ve found a spirit of ‘making it count‘ is the overarching mindset in terms of behaviour. We might not be able to go out as much as we’d like, or in the same ways as a few years ago, but when we do, we want to be sure it will be worthwhile. 

In this blog, we will identify the key trends that are influencing consumer behaviour in 2023+ relevant to your brand, consider the specific impact of each trend in the on trade environment, and develop a starting point on how your brand can take advantage of each trend.