Sales prospecting, “the process of searching for potential customers, clients, or buyers in order to develop new business”, isn’t often associated with video content; it’s associated with cold calling and emailing, and other techniques the public loves not to love. But what if prospecting could be helpful, targeted and a way to build real relationships? 

In this ‘attention economy’, the more distinctive and memorable the sales conversation, the better. And what’s more special than a video made just for you? Not only is video the best medium for evoking emotions – and therefore connecting people and forging trust – but it also prioritises the human touch. That is, someone taking the time to create a video is personal. It shows care and attention. And attention wins attention when it comes to sales. 

So, ready to level up your sales prospecting with video? Read on…