This white paper examines the challenges facing insurers in a rapidly changing marketplace. It focuses on the threat from insurtechs and other digital challengers, the emergence of new business models and technologies, and how customer expectations have changed.

To remain relevant, incumbents must evolve without delay. Most insurers are well aware of the challenges and know they must digitize their operations to keep up with competitors and reinforce their traditional role. But they don’t always know how.

A digital experience platform (DXP) can help incumbents transform their businesses and consolidate their position as industry leaders. It can protect and grow market share and provide superior service to build customer loyalty and long-term value.

The following pages describe the benefits of a DXP and how it can create great digital experiences across the entire customer journey.