Tracking marketing ROI via technology is the most transformative factor marketers face today.

An analytics-driven Modern Marketer understands the value in transforming a company website into a powerful tool for systematically driving lead generation and cultivating, engaging, and capturing sales opportunities. Marketing automation helps manage your workflow so you can glean key data that will maximize your customer relationship management (CRM), social monitoring, and business intelligence (BI) investments. Core analytics metrics include:

• Digital behavioral history
• Inquiry to customer conversion rates
• Most popular website pages and time spent on page
• Leading referrers, search engines, and keywords

How Reporting Helps Establish Conversion Strategy

Integrated web analytics lets marketers track social media sites and relevant blogs that drive significant traffic to their website. Marketers can align their content sharing efforts with the social channels most likely to drive higher traffic and engagement, maximizing the impact of each campaign and boosting marketing ROI. The core data that once took hours to fuse together from various systems and spreadsheets is streamlined via marketing automation dashboards to provide visibility into campaign ROI relevant to your specific business needs. Key reporting capabilities include the ability to:

• Measure performance of all assets within a campaign for a holistic view of program effectiveness
• Focus on campaigns generating the most pipeline, revenue and return
• Summarize performance by geography, sales team or product line
• Fully manage campaigns while synchronizing data with CRM

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