Data is fundamental to consumer engagement. Not only can it be used to understand customer behaviour, but it can also provide signals on how to act upon that behaviour and how to deliver engaging, personalised experiences.

But in today’s fragmented marketing landscape, understanding - or even seeing - the complete picture can be a major challenge. Join our live webcast and put your questions to Nitin Rabadia, Marin Software’s Director of Audience Marketing, as he details the results of Marin’s just-published 2016 Mobile Global Report and various tactics to identify and convert your most valuable audience segments cross channel.

The report analyses data from $7 billion worth of annualised spend, by channel and device and will help you benchmark your existing campaigns plus learn current trends shaping cross-channel mobile advertising.

Register for our webinar to get your complimentary copy of the report and hear:

• How consumer behaviour is affecting desktop and mobile spend
• Recommendations for optimising advertising across channels
• Tactics to take advantage of the signals that customers give
• How to improve budgeting, bidding, and targeting decisions with full transparency