Top Mistakes Marketers Are Making with Reviews and How to Avoid Them
Brands frequently make the mistake of prioritizing quantity over quality when gathering reviews, which can dilute the authenticity of customer feedback. For instance, some brands send generic review requests without personalizing the experience based on the shopper's past behavior, resulting in responses that lack depth and insight. In this article, we will explore real examples from iFLY and Princess Polly, highlighting how these mistakes can impact brand reputation and consumer trust.
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